If a pro athlete walked in to your facility with the orders to get fit and healthy or lose a million dollar contract, would you be able to help? Would you be guessing or assessing?
In just 12 hours, you will become the "go-to" coach that athlete's trust when it's their contract year.
Say goodbye to cookie-cutter programs, outdated assessments, and sub-par results and start making the elite athletes you've always dreamed about training.
- Have you ever wondered what separates the average trainers and coaches from the best of the best?
- Have you ever considered what accounts for the difference between a mediocre athlete and an elite one?
- Are you looking to establish yourself as the next great trainer, coach, or athlete?
The answers are all now right at your fingertips…
There are millions of trainers, coaches, and athletes around the world searching for the Holy Grail of health and human performance. They’re constantly debating with each other on sets and reps; training frequency, intensity, and duration; and what the best equipment and supplements are. Unfortunately, the overwhelming majority of these debates are carried out without a crucial foundation. That is, very few coaches, trainers, and athletes really understand how the body works.
Enter the Functional Anatomy Geeks
By our own admission, we’re geeks when it comes to not just understanding the structure of the body, but understanding how that structure dictates function or dysfunction (and, in turn, health or pathology). In typical anatomy courses, students are required to learn where bones and muscles are, and then list their actions, points of attachment, and possibly nerve innervations. However, several key questions are never asked:
- What causes a muscle to stop working?
- When a muscle shuts down,” what other muscles must work overtime to compensate?
- What are the ramifications of these compensations?
- How do we identify and correct these inefficiencies?
Having the answers to questions like these — a keen sense of functional anatomy — is what separates the best in the business from those who are content with mediocrity. Spotting and correcting inefficiencies early on prevents injury and enhances performance; efficient athletes will always be better athletes — and that’s where we come in.
"Eric Cressey & Mike Robertson's Building the Efficient Athlete Seminar was as information-packed as any two-day seminar that I've ever attended — and I’ve seen a lot. From the functional anatomy, to the static and dynamic assessment procedures, to the hands-on exercises technique segments, Eric and Mike provided a thoroughly enjoyable, yet highly educational environment. For those of you who weren’t fortunate enough to attend, I highly recommend getting this DVD set, as the information is well worth the investment." Joe Dowdell, CSCS, CPT Co-owner, Peak Performance, NYC
On July 22-23, 2006, 30 trainers, coaches, and athletes assembled in New York City for two days of professional and athletic development unlike any they’d ever had before. From functional anatomy, to static and dynamic assessments, to corrective exercise programming, and troubleshooting common exercise technique, these two days had it all — everything you need to build an efficient athlete. Here’s your chance to catch up” to these lucky 30 people; these two days are now available as an 8-DVD set.
"In my ten years in the fitness industry, I have been to many seminars and conferences — but the Building the Efficient Athlete Seminar was by far the most informative and comprehensive event I have attended in as long as I can remember. The amount of knowledge you get when you combine Eric Cressey and Mike Robertson is unparalleled. The seminar was filled with great classroom information, hands-on assessments, and on-site training tips. I highly recommend this DVD set to any coach, trainer, or athlete who is looking to get a leg up on the competition." Mike Hanley, USAW, RKC Marlboro, NJ
It is no surprise that Eric Cressey and Mike Robertson have come up with yet another fantastic product. I can say without any hesitation that I learned more in two days attending this seminar than I did in my ENTIRE collegiate career in a health and human performance-related major. All fitness professionals — whether they train athletes or your average ‘weekend warrior’ — would be wise to add this DVD collection to their libraries. If you don't walk away with at least 20 new ways to improve the performance of your clients and revamp your programming, I will send you my next paycheck.” Tony Gentilcore, CSCS Boston, MA
Here’s a brief recap of each DVD, along with just a few of the thousands of questions we’ll answer for you along the way!
DVD #1: Introduction
- Why learn functional anatomy?
- What resources do the BEST use to improve their skills?
- What resources will absolutely make you regress as a trainer, coach or athlete, and how do you avoid them?
- How will improved posture not only keep you healthy, but also improve your performance?
- How can you use the Law of Repetitive Motion to rapidly elicit changes in posture?
DVD #2: Lower Body, Core and Upper Body Functional Anatomy
- Are the hip flexors tight? If so, which one(s)? We’ll show you specific tests to figure out exactly which areas are short or stiff
- Why are well functioning glutes an absolute necessity if optimal performance is your goal? How can they help us to avoid hamstring pulls, groin strains, and lower back pain!
- How is it that we’ve misunderstood the role of various core muscles for so long — and how can we modify our training to undo” the damage that’s been done?
- How can the pectoralis major and subscapularis be both antagonists and synergists, and what are the implications on health and performance?
- Have we been missing the boat on how we view rhomboids?
- Why doesn’t anyone think about pectoralis minor?
DVD #3: Static Assessments
- Why perform a static assessment?
- What can we suspect with an elevated shoulder girdle?
- How does being right or left-handed affect one’s posture?
- Watch TWO LIVE ASSESSMENTS to see how posture directly influences performance and injury!
DVD #4: Dynamic Assessments
- Why use a dynamic assessment?
- What does Kibler’s Three-Position Scapular Screen tell us?
- How many different things can a simple lunge tell us about an individual’s inefficiencies?
- How does one get into the always assessing” mindset?
- In all, learn over 20 different tests to determine how the core, upper, and lower extremities are functioning, both in isolation and integration — along with specific recommendations to fix the flaws!
DVD #5: The Art of Hardcore Corrective Training
- What is the Law of Repetitive Motion?
- What’s the difference between an inefficiency and a pathology?
- How are we missing the boat” with current corrective training practices?
- What exercises are absolutely contraindicated?
- How do we maintain a training effect while correcting inefficiencies?
DVDs #6 and #7: Live Exercise Assessment
Learn how to…
- Squat
- Bench Press
- Row
- Front Squat
- Box Squat
- Deadlift
- Lunge
- Step-up
- Perform miscellaneous activation and control drills
- Implement and perform the CORE STABILIZATION EXERCISES your body needs for optimal performance and health
Discover not only the most common errors and compensation patterns, but also what they signify, and how to fix them. This is an absolute must for any up-and-coming coach and anyone who is unsure of how to perform squats, deadlifts, bench presses, or any of 30 other exercises!
DVD #8: Neanderthal No More Revisited: What We’d Do Differently
Almost three years ago, we co-authored a five-part article series called Neanderthal No More.” This series outlined common postural flaws and offered corrective exercise suggestions. While people made tremendous progress with this program, we’d be lying nowadays if we said that we wouldn’t have done anything differently if we were to write that series of articles over today. On this DVD, we mercilessly rip on our own program — with the help of those in attendance — based largely on the principles we discussed over the course of the two-day seminar. It’s a perfect example of how learning more about functional anatomy can dramatically change what we’re doing — and even make a good program into a great program
ORDER NOW to get the DVD series that will take you to the next level!
Building The Efficient Athlete is a must-have product for any up and coming strength coach, personal trainer or someone who just wants to move and feel better. Eric and Mike do a fantastic job of breaking down complex functional anatomy in simple terms and in ways that enable you to immediately put your new knowledge into action.
The eye-opening way that they describe common pain and its relation to functional movement provides any individual with a quick and easy source of information from which to draw when working with a client.
Eric and Mike troubleshoot faulty patterns in common training exercises; these insights are sure to provide instant progress in your training. They also give a great view into the relationship that anatomy and movement play in performance and strength training. If you’re a coach or trainer and want to take your game to the next level, then you need this DVD set.
If you’re tired of having nagging pain and can’t figure out why, then you need this DVD set. If you want to enhance your own performance and break seemly unbreakable plateaus, then you need this DVD set. And, unquestionably, if you train clients or athletes for a living, you need this DVD set. Building The Efficient Athlete is one of the single-best resources out there!” Jimmy Smith Performance Enhancement Coach — Stamford, CT
Meet the Presenters...
Eric Cressey, MA, CSCS, received his Master’s Degree in Kinesiology with a concentration in Exercise Science through the University of Connecticut Department of Kinesiology. At UCONN, Eric was involved in varsity strength and conditioning and research in the human performance laboratory. Cressey is the author of The Ultimate Off-Season Training Manual, over 120 articles in various online and print magazines, and a free weekly newsletter at his website, www.EricCressey.com. With Mike Robertson, he created the Magnificent Mobility DVD. As a competitive powerlifter, Eric holds several state, national, and world records.
Eric has helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance. Though prepared in a variety of bodies of knowledge, Cressey specializes in applied kinesiology and biomechanics as they relate to program design and corrective exercise; maximal relative strength development; and athletic performance enhancement. He is a highly sought-after coach for healthy and injured athletes alike, and presently trains athletes at Excel Sport and Fitness Training (www.ExcelStrength.com) in Waltham, Massachusetts.
Mike Robertson, MS, CSCS, USAW, received his Master’s Degree in Sports Biomechanics at the world-renowned Human Performance Lab at Ball State University. At Ball State, Mike was an assistant strength and conditioning coach and researcher in the areas of strength and power development. Robertson is the co-producer of the Inside-Out and Magnificent Mobility DVD’s. As a competitive powerlifter, Mike has competed at the National level and coached at the World level.
Mike has made a name for himself as one of the premier performance coaches in the world, helping clients and athletes from all walks of life achieve their physique and performance related goals. He is the president of Robertson Training Systems (www.RobertsonTrainingSystems.com) and Director of Custom Athletics in Indianapolis, Indiana.
